New brand alert! Hearing from the founder of Jenerick, and reviewing the exquisite Catherine trench coat

Hello my darlings!

Welcome back to another blog. This week I am so excited to be joined by the founder of a brand new brand, Jenerick.

I have had the pleasure of meeting this brand at the London International Horse Show, AND I have been trying out one of their gorgeous pieces of clothing over the past couple of months.

Let’s get straight into this blog, enjoy xx

Who are Jenerick?

Hi Jenny, it is such a pleasure to have you joining me on my blog! Firstly, please could you introduce yourself, and Jenerick, to our readers?

I am Jennifer, I am a mother of 2 and work full time as a business consultant, I have lived in Gloucestershire pretty much the whole of my life (though I was originally born in Essex). I am definitely a country girl at heart but also love London, and the big cities. The countryside is definitely my haven and gives me my space to breath and decompress from a very busy week. Walking my very energetic spaniel and family weekends spending as much time outside (wind, rain or sun) is my favourite thing. I have always aspired to be a successful business women and taken a lot of cues for strong women, and really believe if you put your heart into something, are not afraid to put the effort in and take risks, you can achieve anything you want to with the right support around you.

It’s always so lovely to hear who is behind the brand. Could you share with us what inspired your gorgeous brand Jenerick?

It was actually my son and his friends as mid-teens that inspired the brand and concept. I was always mistaking my son for someone else in the street, because they all seemed to look the same, the concept of Jenerick originated as Generic Teen, but gradually developed into a bigger vision. It is difficult sometimes to be unique, a lot of what we wear as a basic garment, whether it’s a hoodie or shirt or trousers, a skirt or suit, whatever it is the basic construction is the same, it is how we wear things that make the difference one look can become many. So Jenerick as a brand was born out of a play on the word Generic, and my aspiration that I could make clothing that may help inspire people to wear things slightly differently. By adding a slight twist, whether that is the fabric or pattern of combination, like the added detail on a leisure outfit, or choosing a slightly unique pattern for a coat, it is taking the everyday item and trying make it stand out.

I love this story behind the brand, it is really inspiring to hear where the idea came from! What is it specifically about the brand that makes it so unique?

I think it is hard as a brand now to be unique especially in clothing, but I try and add a slight twist to each of my designs, and I do design from scratch. Every item is thought through, and goes through many changes until I get to the finished piece. Jenerick is about creating quality items, but making sure they are affordable. It is about not compromising on quality, and making affordable fashion that makes you feel like you should be walking around a castle in.

Well the clothing certainly makes me feel like I should be walking around a castle. Your pieces really do feel unique, which as you said, can be difficult to achieve in this industry! Do you currently have a personal favourite product?

I feel all of the items I currently have in the launch collection are my favourite, because I have spent so much time designing and really refining them. However, if I had to pick a favourite, I would have to say it is the trench coats. I just love the detail of the fabric, as soon as I put one on It makes me feel like I can do anything and go anywhere. And that is what I really want my clothes to do I want people to feel so comfortable and strong in them that they feel they could do anything.

I love that!! And I have to say, I think the trenches are my favourite too! We know which are your favourites, but which product is your best seller?

At the moment it is close between the plaid trousers and the trench coat, both have received such positive feedback because of the fit comfort and style.

Where do you see the brand in 5 years time?

That the product range has expanded into more equestrian and men’s fashion, I also want to ensure that we cater for younger demographics. My absolute goal in 5 years would be to have some boutique stores, and offering an affordable tailor made product, which, I am already looking into.

That sounds amazing! Such exciting plans coming up! I am so excited to continue watching the journey, but I also know how far the brand has come already! What’s your proudest moment so far?

This is actually a really hard question, because there have been a lot of moments that I have been a pinch me, but would have to say getting into the London International Horse Show and having a stand there was definitely a very proud moment, especially with all the amazing feedback that I received. I have had such amazing family and friends to support me and remind me how far I have come it is easy to forget, and LIHS really reminded me what I had achieved.

We loved seeing you at LIHS, and it was such a special achievement. Can our readers expect to see you at any shows this year?

Yes definitely, I will be at Blenheim Horse Trials, The Game Fair and Three Counties and hope to be at a few more local shows so please watch out on Instagram where I will be posting all the up and coming shows and dates.

That’s fantastic, the show season is absolutely wonderful and we look forward to seeing you at those events! What is it that you love most about your job?

I have to say everything, but I absolutely love designing and creating, and to take something you are thinking about and see it as a finished garment for me is my absolute passion, I am constantly thinking about the next piece/s that I what to create. And also really exploring ideas with designers and manufactures, it is all such an exciting process.

How do you continue to stay creative?

I am constantly watching out for inspiration in real life, so wherever I go I am always looking at what people are wearing, colours, fabrics but also in other media like films, even animations at the designs. Sometimes you find ideas in the strangest places and putting these together constantly merging ideas playing with them until something fits.

I have to say also though that I love watching the styles that people, influencers are putting together, it is just about keeping my mind and eyes open for inspiration I can take and put my own ideas to.

We have lots of fantastic inspiration in the industry, is there anyone in particular that you admire?

I have to say without out any hesitation Jade Holland Cooper, of course It is funny my son and I were at a show a few years ago and Jade was there with a ‘celebrity’. I went “omg it’s Jade Holland Cooper” completely oblivious to who was standing next to her. I think I admire her for her constant drive, strength as a businesswomen and sheer vision. Admiring that has helped to drive me to continually move forward with my dream and goal.

Love that! Now here at CCL, we love getting a little sneak peak for our readers. Is there an exclusive that you can drop for us?

We have some beautiful shoes and summer designs coming out, that will be show cased at the shows this year, so please do keep watching out for when they drop.

Oooo that’s a great exclusive for us, I can’t wait to see both of those! Finally, do you have any advice for someone dreaming of starting their own business or brand?

Firstly, believe that it is possible, you have to believe in yourself first and believe that you can achieve it. Think of your ultimate goal and work backwards. That may sound strange as everyone will tell you to build a business plan, start from where you are. But when you start from a blank page it is very difficult to see what you need to achieve your goal. So, start from the goal and work backwards it is like re-tracing your steps. And research, I know it sounds boring but try and find people you can talk to who have done it, who will offer you constructive advice. Finally, do not ever beat yourself up if you have days where things seem hard, if they are hard you are doing it right cut yourself some slack and allow your self down days.

Jenny, thank you so much for sharing these insights into the brand with us. We are all so excited to continue to watch your journey with Jenerick, and I have no doubt this is going to be an incredibly successful and exciting year for you! Before you go, we would love to ask you some quick fire questions!

Get to know the founder! Quick fire questions with Jenny!

Tea or coffee – Tea
Go to kataoke song – Anything by Shania Twain
Unpopular opinion – Quality means expensive
Favourite quote – Less Is more (not sure if that is an actual quote but something I do live by)
One thing you refuse to buy the cheap version of – Nothing really, I will always judge a product by the quality and sometimes that doesn’t necessarily mean it is expensive.

Reviewing the Exquisite Catherine Trench Coat

We have heard from Jenny, and about some of the beautiful pieces from the brand, however, there is one piece I have tried and tested over the past couple of months, that I really wanted to share with you.

Welcome, the Catherine Trench Coat …

Think ‘feeling like a princess in the coat of dreams’ and with that, I introduce to you the first Jenerick trench coat.

The Catherine Trench Coat is one of the debut launch collection pieces, available in a blue tartan and neutral tartan.

With exquisite detailing, and unique tartan prints, this trench coat is a stand out piece, sure to make a statement whether it’s at the races, or dressed down daily. The trench coat has signature gold detailing and a luxurious leather and velvet collar and cuffs, adding a sophisticated touch.

The trench coat is a timeless classic, and wardrobe essential. Jenerick has launched this staple piece in a new, fresh way, elevating the look, and standing out from the crowd.

Designed in a refined wool-mix, the weight of the fabric drapes beautifully, whilst the layer is light enough for transitional season wear. Due to the beautiful but practical tailoring, you can layer underneath in the cooler months, whilst wearing open with lighter layers in the warmer, milder months.

I’ve been testing out this trench coat for a couple of months now. It’s been to the races, it’s been to Rome, and I’ve worn it day to day. I’ve put it through its paces, and really tested this as an investment piece that I would want to get my wear from. Let me tell you, it passed with flying colours.

I have absolutely loved wearing the piece, it is really beautifully crafted. I’ve had so many compliments on the coat, because it’s that classic style and silhouette, but in a unique way. I have the neutral tartan, which stood out to me at the start as really unique, perfect for the transitional seasons, but the blue tartan is equally as versatile (and next on my list for sure!!).

TELL US THE PRICE!!!!

You won’t believe the price when I tell you!!!

The two original colour-ways, natural and blue tartan, are now down to £140.00 in their end of line sale. You simply cannot find this sort of quality, detail and class at that price.

RUN!!!!

Where can you shop the Jenerick brand?

www.jenerick.co.uk

That’s all for now! See you in my next blog darlings!

Lots of love, Lucinda xo

“The joy of dressing is an art.”
– John Galliano

Discount codes:

Salthouse England – ‘LUCINDA10’ (10% off) (www.salthouse.co.uk)
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