Where have I been, what’s been going on, and what’s happening to the blog and social media?!

It hasn’t been an easy ride …

I rarely discuss my personal life on these blogs – content is saved for fashion and lifestyle – it’s my escape, and I hope at times it has been yours too.

However, this year has been messy and difficult, and in turn, my content both on and off this blog, has been inconsistent. Whilst I know I don’t owe an explanation, I love the community my blog has built, and I believe an understanding of the situation is important.

The reality is, that alongside starting a brand new job recently, I also had my heart completely broken. And honestly, I forgot how much it sucks. It’s been a pretty long, drawn out situation, and, I didn’t realise just how badly this was going to eat into everything in my life. It isn’t for me to get into the ins and outs of it on here, but the reality is, whilst my social media channels look picture perfect, getting through every single day right now is painful.

And with everything going on, I am just not loving social media at the moment. As someone who has posted pretty consistently over the last few years, I know better than anyone that the pictures posted on anyone’s feed are not generally a true representation of what is actually going on in day to day life. Yet still, I have struggled to engage that sense of reality when aimlessly scrolling, wallowing in the pity of how life feels right now. It seems like everyone else is having the best time, and all I want to do is hide completely away from the world.

I think a lack of love for social media will always come and go, particularly for those for use it as a tool, as well as just for fun. I just haven’t wanted to spend time on there. I have also seen more than normal amounts of people posting about how can people post pictures of them crying. People I have considered friends posting this too. Whilst this wouldn’t normally strike a nerve with me, given recent situations, I have really taken these posts/stories personally. As someone who has spent the majority of the last weeks crying, actually the only posts I have resonated with, or have even wanted to see, are those of people who relate to my situation. I know it sounds odd, but I have found some sort of comfort in knowing that this is part of life, and it happens. And if all these people hadn’t shared their reality, instead of this picture perfect instagram life we assume everyone else is living, I would have felt utterly alone. It comes back to this constant fear of what other people think of us and that fear of posting only what we think people want to see. I’m so over this false reality we are forced into seeing every day.

Due to all of this, I’ve just wanted to stay clear. Of course, I have the same addiction as so many others when it comes to checking social media, and with using it as part of my blog and content creation, it does require a certain amount of attention, but it hasn’t been where I’ve wanted to focus my time right now.

When it comes to my blog, I write all my blog posts for fun. I have never wanted to be a full time blogger, and I do not ever want to be. I love my career and I am so focussed and driven by this. And this will always be my first priority. Blogging is my passion and my hobby, and I am so grateful it is always there when I come to it. I am thankful that I set the blog up well enough that it does look after itself, even when I am unable to post multiple times a month. I suppose the good news for those of you that enjoy returning to the blog time after time – is that it isn’t going anywhere! Between heartbreak and a new job, I have just had to prioritise other things, but it doesn’t mean the blog is going away! It is definitely not going anywhere, and I promise I am trying to keep up with as much as I can at the moment!

I feel so lucky that my current posts continue to draw traffic in day in day out, and I’m so grateful all these posts are still enjoyed on a daily basis. But for those of you regulars here, I know fresh, new content is important!

There’s a few new blogs in the pipeline now: I’ve got an exciting brand spotlight coming, as well as your Spring essentials, and an update on solo travelling!

Thank you for bearing with me 💖

See you soon 💕

Lots of love, Lucinda xo

“No matter how hard your heart is broken, the world doesn’t stop for your grief.”

—Faraaz Kazi

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