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The Ultimate Day-to-Night Style Guide with the Brand New Joules A/W Collection

It all started as just a little girl…

It’s funny when I think of Joules, because I still remember being about 13 years old, and my mum coming home with my first ever Joules rugby top and polo top. I can honestly remember looking at them and thinking I was so lucky, I loved them so much – in fact, I think I lived in them, at the yard, at home, wherever we went. Especially the lilac/pink rugby top, I can still picture it so clearly in my mind.

I remember once I had these couple of items, that I felt hooked. I used to love going to their stockists and looking at the collection, and saving up my christmas money to buy new pieces.
I have always loved clothes, about as far back as I can remember, and I genuinely remember Joules being one of the first proper brands that I actually knew about, and really appreciated, despite being young.

My love of this brand continued to grow and grow, and I have always been a loyal customer. Their designs and collections are just SO me, you know when something is just.. you, in a nutshell!


The New A/W Collection

When I first saw the new Joules A/W collection, I was excited to say the least. I teased a lot of my favourite pieces over on my Instagram (@countryclassiclucinda), which went down so well, you were all loving this collection just as much as me. The colours, textures and designs are both stylish and practical, and there is something for everyone.

The whole collection is very versatile, and this time I think the pieces really mix & match perfectly – which I love. The ability to buy items which easily pair with everything is a must for me, particularly as I don’t outfit plan, so to fit well into my wardrobe, you have to be easily pulled off the hanger and paired with anything spur of the moment. The well known Joules florals, tweeds and pretty colour palettes, all typical of Joules clothing, run all the way through this new collection. Whether you want to create the ultimate capsule wardrobe, or ensure you have pieces to suit whatever the activity, this collection will really take you from City to Country, Day to Night.

I’ve teamed up with Joules to bring you some of my ‘must have items’ from the new A/W collection. The 6 items I want to bring you can all be styled in a multitude of ways, due to their ability to be mixed and matched. You can ‘meet’ each of the items over on my IGTV, there are currently two videos uploaded, the A/W introduction, and the try on haul.

Now, I want to show you just how easy the Joules A/W collection is to style, day to night….


Day to Night Style …

I love clothing that has the ability to be versatile, and styled in a multitude of ways. Clothing which can be styled day to night is so helpful when trying to move away from fast fashion, and decrease that cost per wear value. I am drawn to items which will not only look great in the Countryside in the day, but will also take me out for dinner in the evening.

I want to show you two outfit styles, which I have changed up slightly to take me from day to night. Items that you can dress up or down really will transform your wardrobe, and make it much more accessible. I hope this inspires your own wardrobes, whether you are looking to add to your current A/W clothing, or looking for new ways to style what you already have.

Style 1 – Day to Night

The clothing I picked for this first style, I am OBSESSED with. This for me is classic Country styling through and through. These pieces are versatile, practical, and just gorgeous!

A classic cream knit is a must for any wardrobe. One of the easiest pieces in any wardrobe to style, this will go with absolutely everything. The same goes for a good pair of black jeans. If you have follow CCL for a while, you’ll know I fell head over heels for the Monroe skinny jeans back in March when I picked up a white pair for Cheltenham Festival, now I have added the black pair to my collection for easy A/W styling. The fit of these jeans is lovely, and they are so comfortable. These two staples are absolute essentials, and are a great place to start when expanding your basics, or stripping back your wardrobe.

Day Style

A classic cream knit and black jeans combination have worlds of potential, so these two should be staples in your A/W wardrobe. With endless combinations at your fingertips, these are a great starting point for any of your daily outfits.

For me, day wear should be practical for the activities ahead, and comfortable, but also stylish. You really can team any other colours, and accessories with this simple duo, allowing you to create any outfit best suited to your activities.

The Cut and Sew Cape from the new collection is a really beautiful design, and this is perfect for throwing on for those Autumn walks or meeting friends for lunch. You can’t help but want to swish around in it. Despite being tweed, and cosy, the material doesn’t feel bulky and heavy – which is great! I’ve had so many lovely comments about this cape already, for such an easy piece to wear, it looks fantastic, but is also so easy, and cosy. The green tweed is perfectly Autumnal and you can layer as much or as little underneath this, to keep you cosy as you go about your day. Team with some chelsea boots and a fedora for a practical everyday outfit!

The Cheska Gilet has been designed with a soft faux fur, and when I say soft, I mean…. SOFT. This piece is the perfect layer for those days when you don’t want the bulk of a jacket. We still have such beautifully warmer days in Autumn, that don’t always call for our outfits to require a jacket. Team this look with some tall boots and a fedora.

Night Style

As practical as a cream knit and black jeans are during the day, these are the ultimate evening outfit too.

Whether you love to spend your evening in flats, or you’re more of a pair of heels kind of girl, this desirable duo is the ultimate outfit. The Joules Addington Coat has a beautiful herringbone design, and a classic streamlined fit, in a slighter longer length. The pretty blush pink makes for the perfect ‘smart’ jacket to throw on with your outfit, making the perfect evening out style. This jacket easily transforms your jeans and jumper from day to night. Check out my Instagram Reels if you want to see this look paired with a classic nude heel!

Style 2 – Day to Night

Style 2 is based around the Aurelie A Line Shirt Dress. This was one of the first pieces I saw in the new collection, and I am blown away by the Blue White Floral print. This dress is SO pretty. You might remember back in March I tried one of Joules longer dresses for the first time. I have never really styled longer dresses and skirts – I do generally like shorter cuts. However, as I am getting older, I am starting to see more and more that I am reaching to try longer length clothing.

I think I always thought in my mind, to feel good, I needed something to be shorter. But I couldn’t be more wrong, and Joules has given me the confidence to try longer clothing, and still feel amazing. The length of this dress is so elegant. It buttons up at the front, but not all the way down, meaning this dress has a gorgeous swing to it when worn.

When we were photographing some of my looks for this dress, I remember saying I feel like Belle from Beauty and the Beast, skipping down the road. I have been reaching for this a lot now as it is so quick and easy to wear, but it creates some really gorgeous outfit options.

Day Style

This dress is incredibly easy to style during the day. You could pair this with boots, loafers or pumps, so wherever the day takes you, you could style this dress. Some of you have asked me in the past how to easily style a dress in the day, as you feel they are more suited to an evening. I think this comes down to what you choose to style your dress with. These longer dresses can be styled in a multitude of ways, and dressing down during the day is simple with the right outerwear, accessories and footwear.

I absolutely love the Cut and Sew Cape paired with this dress. The pretty floral of the dress, and the check of the tweed actually compliment each other perfectly. It creates such a simple, Autumnal outfit, and I just love them teamed together. The dress also pairs beautifully with a cosy gilet.

A fedora is a key Autumnal piece in any wardrobe. These are a go to for my outfits during the A/W seasons. Not only does it hide any hair you haven’t wanted to style, but it also works for protection against the sun, wind and rain! All of which are possible during our English Autumns! The Eponine Fedora comes in this beautiful green which I’ve spoken about previously as a fantastic A/W colour, and it has a slightly wider brim, which looks elegant, whilst it features subtle Joules branding.

Night Style

As easy as this dress is to style during the day, it is to style at night too. The pretty print and length mean this could easily be paired with your favourite heels or flats for date night, cocktails or an evening walk.

Paired with the Addington Herringbone Coat, you can create the perfect look for your evening. I particularly like this look with a pair of nude heels. I have one staple pair in my wardrobe which I reach for regularly.

You can see here just how easily these Joules pieces can transform from day to night, allowing you to create endless options, from just a few simple pieces!


Items featured in this blog:

Eponine Felt Fedora – Green – Find Here.
A beautiful wide brimmed fedora hat, in the perfect Autumnal colour. Any hair disaster can be hidden with one of these!
£39.95

Monroe High Rise Skinny Jeans – True Black – Find Here.
A staple for every wardrobe, whatever your style. Comfortable, high quality and a great fit.
£49.95

Jenna Knitted Pointelle Stitch Jumper – Cream – Find Here.
A great wardrobe essential, which will match everything, and take you season to season.
£69.95

Aurelie A Line Shirt Dress – Blue White Floral – Find Here.
I instantly fell in love with this elegant dress. Perfect for a capsule wardrobe as it can be dressed up or down, all year round.
£79.95

Cheska Faux Fur Gilet – Oat – Find Here.
A Country wardrobe dream layer. It is the softest material you will get your hands on, and the colour is so versatile.
£79.95

Addington Herringbone Coat – Pink Herringbone – Find Here.
Every wardrobe needs that staple coat. The pretty colour palette of this jacket is a must for day to night styling.
£139.00

Sabrina Cut & Sew Cape – Green Tweed – Find Here.
Such an easy through on piece, pair with anything from jeans to dresses, perfect for country walks to country pubs!
£89.95


I love anything that has the ability to be styled from day to night. I hope this blog has inspired you with your own wardrobes, and shown you just how versatile this new collection is from Joules!

I have lots of outfit inspo for these items ready to be shared over on my Instagram and Pinterest channels, just search Country Classic Lucinda on both apps!

You can also check out my latest Instagram Reel – showing how the Jenna Knitted Pointelle Stitch Jumper can be paired so beautifully with the Aurelie A Line Shirt Dress.
View here.

Don’t forget, you can follow the Joules journey across their social media platforms:

That’s all for now.
See you soon Darlings,

Lots of Love, Lucinda xo

Fashion is what you buy, style is what you do with it”

Nicky Hilton

{Please note that these items are PR products, sent as a blogger collaboration with Joules. This blog has not been influenced by the brand, all thoughts and opinions are my own. The links included are not affiliate links. Information was correct at the time of publishing}.


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